Identity and website for Thistle Street Traders Association, Edinburgh
Some of the bars, boutiques, restaurants and shops on Thistle Street wished to promote the street collectively using a website, blog, social site and Twitter. The website is also supported by thorough SEO and Google Adwords campaigns.
The identity eshews clichéd thistle graphics and instead draws inspiration for a thistle's sharp prickles. This is used to create a container for the various headlines, it also forms part of the typeface. This approach will be applied in future to print based material and advertising.
6 Degrees Networking, identity, websites and social media channels
6 Degrees Networking acts as a platform for global networking both online and face-to-face. SM+Co. designed an identity, website, newsletter, HTML emails and collateral items. The identity conveys face-to-face networking, and the ‘ee’ treatment is used in graphics where appropriate.
In addition to a website a social networking site has also been developed, along with a WordPress blog, YouTube channel and Twitter account. The networking events feature guest speakers which are posted on the website, YouTube channel and the Apple iTunes store as podcasts.
Presentation by Signposter.com 1 September 2009, Glasgow
Identity, website and social site for Titans BMX Racing Club, Glasgow
An identity and website was produced for Scotland's only active BMX racing club. With BMX racing an Olympic sport, the club aims to promote BMX racing around Scotland and encourage girls and boys of all ages to try racing in a safe and supervised environment. The website has also played a significant role in securing funding for equipment to allow beginners to try BMX racing for free. Since the website was launched over two years ago, membership has increased by 400%. A social site also keeps members updated with news and information about the club and tracks around Scotland. The social site allows members to add their own content in the forum, blogs, photos and videos sections. A YouTube channel showcases the racing footage and helps promote the club and BMX racing around the world.
The BMX track was featured in a recent documentary about Clydebank
AEGON :: literature for the financial services plc
Examples of marketing materials produced while working in-house for AEGON (formerly Scottish Equitable) 2006-07. AEGON, the parent company of Scottish Equitable, wanted to make AEGON more prominent and re-position itself in the financial services sector. Consequently, new brand guidelines were introduced. My role involved creating documents for print (in accordance with the strict corporate guidelines).
Elphinstone Homes :: brochure for Granton Harbour development
Brochure for a residential development at Granton Harbour, Edinburgh. The design and artwork was carried out by SM+Co. while the account and project management was handled by the Edge Scotland. The brochure proved successful in securing a significant amount of sales both during and subsequent to construction.
The document has a pocket on the inside cover to hold updated information, while the back cover has a throw-out showing the site and a floor plan of the building. The brochure was designed before the development was completed, so no interior shots were possible. Therefore, the design concept and imagery draws from the surrounding maritime environment and local attractions. NB. The Corinthian Quay logo was designed by a third party.
Radness Unlimited :: RNLI fundraising event :: SEA 2009 commendation
Radness Unlimited was organised in response to the RNLI's Yellow Wellie Challenge in 2008. In addition to raising funds for the RNLI, the event was an opportunity for the younger generation, several retail outlets (who were sponsors) and the general public to collaborate to help the charity. A website was developed to promote the competition, facilitate donations and allow competitors to register. Posters, leaflets and PR in the local press and radio was used to promote the event. The competitions took place at Transgression park, Ocean Terminal, Edinburgh on 23, 30 November and 7 December 2008. SM+Co. were presented with an award at the RNLI’s AGM on the 2 June 2009 in recognition of our fundraising efforts in the Yellow Wellie Challenge. This event also received a commendation at the Scottish Event Awards 2009.