Edinburgh Boot Camps
Edinburgh Bootcamps aim to provide effective personal training programs outdoors. We wanted to avoid clichéd imagery associated with fitness and use the trainer sole as a theme. The bootcamps are open to both men and women and the logo was created to convey this as the name 'bootcamp' has military associations and women might think it's targeted at men only.
Radness Unlimited – RNLI fundraising event
This event was organised in response to the RNLI's Yellow Wellie Challenge. In addition to raising funds for the RNLI, the event was an opportunity for the younger generation, several retail outlets (who were sponsors) and the general public to collaborate to help the charity. A website was developed to promote the competition, facilitate donations and allow competitors to register. Posters, leaflets and PR in the local press and radio was used to promote the event. The competitions took place at Transgression park, Ocean Terminal, Edinburgh on 23, 30 November and 7 December 2008. SM+Co. were presented with an award at the RNLI’s AGM on the 2 June 2009 in recognition of our fundraising efforts in the Yellow Wellie Challenge. This event is also nominated for a Scottish Event award.
Chechu Rubiera – poster and t-shirts
A2 poster and t-shirts created
to commemorate the final season of the Spanish cyclist,
José Luis Rubiera (aka Chechu). He has been a professional
cyclist for the last 14 years, and competed in the Tour de
France several times in same team as Lance Armstrong.
SM+Co. were commissioned by the team behind his website
www.chechurubiera.info
The mountains are coloured with the Italian tricolour as he
won his first major title in the Giro d’Italia, while the
sky and the yellow cross in the left corner is based on the
flag of the Asturian province in Spain where Chechu
originates.
Royal Institute of Chartered Surveyors – mailers for seminars
Mailer produced to promote a
building contract seminar organised by RICS and SBCC. The
vibrant illustrations we also used on a presentation and
other printed materials for delegates.
AEGON – literature for the financial services plc
Examples of marketing materials
produced while working in-house for AEGON (formerly
Scottish Equitable). AEGON, the parent company of SE,
wanted to make AEGON more prominent and re-position itself
in the financial services sector. Consequently, new brand
guidelines were introduced. My role involved creating
documents for print (in accordance with the guidelines) and
online pdfs, which were sometimes interactive.
Elphinstone Homes – brochure for Granton Harbour development
Brochure for a residential
development at Granton Harbour, Edinburgh. The design and
artwork was carried out by SM&Co. while the account and
project management was handled by the Edge Scotland. The
brochure proved successful in securing a significant amount
of sales both during and subsequent to construction.
The document is A4 landscape with a pocket on the inside
cover to hold updated information, while the back cover has
a throw-out showing the site and a floor plan of the
building. The brochure was designed before the development
was completed, so no interior shots were possible.
Therefore, the design concept and imagery draws from the
surrounding maritime environment and local attractions. NB.
The Corinthian Quay logo was designed by a third party.
Coilcraft Europe – image to promote mail order service
Coilcraft manufacture
electronic components and the company wanted to promote its
new small order service throughout Europe. To visually
convey this, Coilcraft’s components were used to create a
map of Europe. This image and design style was applied to
trade advertising and exhibition systems.
Sun Microsystems – poster to promote recycling
This screen printed A2 poster
was used to promote recycling at the Linlithgow plant. The
bold imp image was deemed appropriate as it reflected the
headline and stood out in a corporate environment. The
illustration was drawn specifically for the project.
City Car Club – Chip Shop Award 2008 nomination
These postcards were nominated for a coveted Chip Shop Award in the category ‘Best use of shop window postcard space’. We believe that these postcards are an effective and economical way to advertise City Car Club as most of the club’s cars are located near newsagents. The postcards highlight the benefits of being a member, such as reducing pollution, free parking and how it's cheaper than car ownership. The publicity from the awards will also generate further awareness about City Car Club.