Edinburgh Boot Camps

EdinburghBootcamps

Edinburgh Bootcamps aim to provide effective personal training programs outdoors. We wanted to avoid clichéd imagery associated with fitness and use the trainer sole as a theme. The bootcamps are open to both men and women and the logo was created to convey this as the name 'bootcamp' has military associations and women might think it's targeted at men only.

Radness Unlimited – RNLI fundraising event


RNLI_600

This event was organised in response to the RNLI's Yellow Wellie Challenge. In addition to raising funds for the RNLI, the event was an opportunity for the younger generation, several retail outlets (who were sponsors) and the general public to collaborate to help the charity. A website was developed to promote the competition, facilitate donations and allow competitors to register. Posters, leaflets and PR in the local press and radio was used to promote the event. The competitions took place at Transgression park, Ocean Terminal, Edinburgh on 23, 30 November and 7 December 2008. SM+Co. were presented with an award at the RNLI’s AGM on the 2 June 2009 in recognition of our fundraising efforts in the Yellow Wellie Challenge. This event is also nominated for a Scottish Event award.


Chechu Rubiera – poster and t-shirts


chechu rubiera poster


chechu rubiera t-shirts

A2 poster and t-shirts created to commemorate the final season of the Spanish cyclist, José Luis Rubiera (aka Chechu). He has been a professional cyclist for the last 14 years, and competed in the Tour de France several times in same team as Lance Armstrong. SM+Co. were commissioned by the team behind his website www.chechurubiera.info

The mountains are coloured with the Italian tricolour as he won his first major title in the Giro d’Italia, while the sky and the yellow cross in the left corner is based on the flag of the Asturian province in Spain where Chechu originates.

Royal Institute of Chartered Surveyors – mailers for seminars

RICS-08

Mailer produced to promote a building contract seminar organised by RICS and SBCC. The vibrant illustrations we also used on a presentation and other printed materials for delegates.

RICS-Stone

Six page mailer produced to promote a conference titled ‘Building with Stone’. All photography was shot especially for this project.

AEGON – literature for the financial services plc


AEGON

Examples of marketing materials produced while working in-house for AEGON (formerly Scottish Equitable). AEGON, the parent company of SE, wanted to make AEGON more prominent and re-position itself in the financial services sector. Consequently, new brand guidelines were introduced. My role involved creating documents for print (in accordance with the guidelines) and online pdfs, which were sometimes interactive.

Elphinstone Homes – brochure for Granton Harbour development

CQ-Portfolio-Page-500

Brochure for a residential development at Granton Harbour, Edinburgh. The design and artwork was carried out by SM&Co. while the account and project management was handled by the Edge Scotland. The brochure proved successful in securing a significant amount of sales both during and subsequent to construction.

The document is A4 landscape with a pocket on the inside cover to hold updated information, while the back cover has a throw-out showing the site and a floor plan of the building. The brochure was designed before the development was completed, so no interior shots were possible. Therefore, the design concept and imagery draws from the surrounding maritime environment and local attractions. NB. The Corinthian Quay logo was designed by a third party.

Coilcraft Europe – image to promote mail order service

Colicraft-500

Coilcraft manufacture electronic components and the company wanted to promote its new small order service throughout Europe. To visually convey this, Coilcraft’s components were used to create a map of Europe. This image and design style was applied to trade advertising and exhibition systems.

Sun Microsystems – poster to promote recycling


Sun-Poster-500

This screen printed A2 poster was used to promote recycling at the Linlithgow plant. The bold imp image was deemed appropriate as it reflected the headline and stood out in a corporate environment. The illustration was drawn specifically for the project.

City Car Club – Chip Shop Award 2008 nomination


Postcards

These postcards were nominated for a coveted Chip Shop Award in the category ‘Best use of shop window postcard space’. We believe that these postcards are an effective and economical way to advertise City Car Club as most of the club’s cars are located near newsagents. The postcards highlight the benefits of being a member, such as reducing pollution, free parking and how it's cheaper than car ownership. The publicity from the awards will also generate further awareness about City Car Club.