6 Degrees Networking » Website http://www.smand.co.uk/6dn/blog A resource for business networkers Sun, 10 Oct 2010 14:27:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The podcasts are recordings of our guest speakers at our networking events in Scotland. The speakers offer advice on a variety of business topics from: how to network effectively at events; email marketing; how to achieve your goals and search engine optimisation do's and don'ts. 6 Degrees Networking no 6 Degrees Networking steven@6degreesnetworking.co.uk steven@6degreesnetworking.co.uk (6 Degrees Networking) ©2010 6 Degrees Networking A resource for business networkers business, networking, 6 degrees, marketing, selling, face-to-face, technology, education, 6 Degrees Networking » Website http://www.smand.co.uk/6dn/podcasts/6dn-rss.png http://www.smand.co.uk/6dn/blog Do’s and don’ts for increasing your website’s ranking on Google http://www.smand.co.uk/6dn/blog/video/dos-and-donts-for-increasing-your-websites-ranking-on-google.html http://www.smand.co.uk/6dn/blog/video/dos-and-donts-for-increasing-your-websites-ranking-on-google.html#comments Mon, 28 Dec 2009 06:00:56 +0000 admin http://www.smand.co.uk/6dn/blog/?p=265 At our breakfast event on the 8 December 2009, Martin Jordan from Equator, Glasgow offered his top ten do’s and don’ts for increasing your website’s ranking on Google and other search engines. This list is by no means comprehensive, as Martin points out, there are over a hundred things you can do to improve the Search Engine Optimisation (SEO) of your website. For some companies it would be recommended to hire an experienced agency like Equator to do this for you.

  1. It’s better to point multiple URLs for your business at one website (eg. www.website.com, www.website.co.uk, www.website.net)
  2. Use Flash with moderation
  3. Use the browser’s title area to describe the page content
  4. Avoid complex and numerical web addresses
  5. Make the website navigation search engine friendly
  6. Target your site at a specific market. Don’t be too general, eg. hotels, cars, clothes, etc.
  7. Search Engine Optimisation (SEO) should be considered at every stage
  8. Avoid SEO ‘tricks’ – Google will blacklist you
  9. Use Google’s free online web tools to improve your site
  10. Use Google’s free analytics for statistics and data

Part one

Part two

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