Top ten search engine optimisation do’s and don’ts
Equator (www.eqtr.com) are a one of largest web design agencies in Scotland and have been in the online business for over ten years. Martin Jordan from Equator gives advice on how any business can improve their website’s ranking on search engines, especially Google. This podcast was recorded on 1 December 2009 in Glasgow.
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Do’s and don’ts for increasing your website’s ranking on Google
At our breakfast event on the 8 December 2009, Martin Jordan from Equator, Glasgow offered his top ten do’s and don’ts for increasing your website’s ranking on Google and other search engines. This list is by no means comprehensive, as Martin points out, there are over a hundred things you can do to improve the Search Engine Optimisation (SEO) of your website. For some companies it would be recommended to hire an experienced agency like Equator to do this for you.
- It’s better to point multiple URLs for your business at one website (eg. www.website.com, www.website.co.uk, www.website.net)
- Use Flash with moderation
- Use the browser’s title area to describe the page content
- Avoid complex and numerical web addresses
- Make the website navigation search engine friendly
- Target your site at a specific market. Don’t be too general, eg. hotels, cars, clothes, etc.
- Search Engine Optimisation (SEO) should be considered at every stage
- Avoid SEO ‘tricks’ – Google will blacklist you
- Use Google’s free online web tools to improve your site
- Use Google’s free analytics for statistics and data
Part one
Part two