In this podcast, Andrew Forbes from The Rhetorical Company in Edinburgh (www.rhetoric.co.uk) explains how to communicate your message effectively when speaking in public. Since only memory affects behaviour, Andrews offers advice on how you should use this to your advantage, along with other techniques, such as the regency effect. Andrew’s tips are practical for large audiences, small groups and one-to-one meetings with colleagues, prospects, clients, etc.

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Tags: behaviour, Marketing, memory, podcast, public speaking