Stephen Ng from Cubic Design (www.cubic-design.co.uk) Motherwell, Scotland, gives practical advice on how to create effective email marketing campaigns. You can view a video version on YouTube (www.youtube.com/6degreesnetworking).

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Tags: AIDA, design, email marketing, Marketing, podcast, spam filters

Stephen Ng from Cubic Design kindly shared his expertise in email marketing at our breakfast event at the Corinthian Glasgow 4 November 2009.

Part 1. How to use Attention Interest Desire and Action (AIDA) in your email marketing

Part 2. How to avoid spam filters and general email marketing advice

Part 3. Design advice for email marketing

Part 4. Question & answer session

Tags: cubic, design, email, Marketing, recession, spam