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	<itunes:summary>The podcasts are recordings of our guest speakers at our networking events in Scotland. The speakers offer advice on a variety of business topics from: how to network effectively at events; email marketing; how to achieve your goals and search engine optimisation do&#039;s and don&#039;ts.</itunes:summary>
	<itunes:author>Steven Mitchell</itunes:author>
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		<itunes:name>Steven Mitchell</itunes:name>
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	<copyright>&#xA9;2010 6 Degrees Networking</copyright>
	<itunes:subtitle>A resource for business networkers</itunes:subtitle>
	<itunes:keywords>business, networking, 6 degrees, marketing, selling, face-to-face, technology, education, </itunes:keywords>
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		<title>Action Coach Derek Mair  explains how  small strategic changes to a business can yield bigger profits</title>
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		<pubDate>Sun, 28 Feb 2010 22:43:37 +0000</pubDate>
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				<category><![CDATA[Video]]></category>
		<category><![CDATA[action coach]]></category>
		<category><![CDATA[business strategies]]></category>

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		<description><![CDATA[Action Coach Derek Mair, was the guest speaker at the Glasgow breakfast event at Marks Hotel on 10 February. Derek explained how the compounding effect can be applied  to business. By implementing some of the hundreds of strategies offered by Action Coach in the key areas of increasing leads, customers and average spend by 10% [...]]]></description>
			<content:encoded><![CDATA[<p>Action Coach <a title="Derek Mair's website" href="http://www.actioncoach.com/derekmair/" target="_blank">Derek Mair</a>, was the guest speaker at the Glasgow breakfast event at <a href="http://www.markshotel.com">Marks Hotel</a> on 10 February. Derek explained how the compounding effect can be applied  to business. By implementing some of the hundreds of strategies offered by Action Coach in the key areas of increasing leads, customers and average spend by 10% a company’s profits can be increased by over 60%. Derek also pointed out that success in business is not dependent on the economy,  but on your business philosophy and strategies.</p>
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