Do’s and don’ts for increasing your website’s ranking on Google
At our breakfast event on the 8 December 2009, Martin Jordan from Equator, Glasgow offered his top ten do’s and don’ts for increasing your website’s ranking on Google and other search engines. This list is by no means comprehensive, as Martin points out, there are over a hundred things you can do to improve the Search Engine Optimisation (SEO) of your website. For some companies it would be recommended to hire an experienced agency like Equator to do this for you.
- It’s better to point multiple URLs for your business at one website (eg. www.website.com, www.website.co.uk, www.website.net)
- Use Flash with moderation
- Use the browser’s title area to describe the page content
- Avoid complex and numerical web addresses
- Make the website navigation search engine friendly
- Target your site at a specific market. Don’t be too general, eg. hotels, cars, clothes, etc.
- Search Engine Optimisation (SEO) should be considered at every stage
- Avoid SEO ‘tricks’ – Google will blacklist you
- Use Google’s free online web tools to improve your site
- Use Google’s free analytics for statistics and data
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Gerry Mulvenna explains to how maximise your mobile broadband
At the Business Grapevine event on the 26 November 2009, Gerry Mulvenna from MovingWiFi demonstated how to make the most of mobile broadband. While laptop internet connection devices (dongles) supplied by mobile phone networks work well most of the time, using an additional mobile router will give you a better connection and will allow you to connect to other mobile phone/internet networks. You can also create your own WiFi hotspot, thereby allowing other users to connect to your network. Gerry points out that OFCOM now provide mobile phone mast locations on their website. For more information and to purchase this product visit MovingWiFi.
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Chard Gibson from SECAura demonstrates an internet based phone system
Chard Gibson from SECAura demonstrates an exciting new phone system which integrates your computer with you phone. The system can behave like a traditional internal ‘box on the wall’ phone system without being tied to one location. An IP phone is simply plugged into a broadband socket anywhere while retaining the geographic number(s) associated with it so that it is possible to have a presence in another location (home or abroad). Satellite offices, home workers, shop chains and even overseas offices can be integrated into a single system. The tool bar for your PC installs on internet explorer and Microsoft outlook to control the flow of calls, for example setting “in office busy” (one click on the tool bar) will send all incoming calls to voicemail or divert to another number except if the caller is an important client. All this without the capital cost of installing a phone system in your office and installing more phone lines, calls are significantly cheaper too! This demonstration was recorded at our Business Grapevine event on the 26 November 2009 at La Cantina, Leith, Edinburgh.
Part one
Part two