Action Coach Derek Mair explains how small strategic changes to a business can yield bigger profits
Action Coach Derek Mair, was the guest speaker at the Glasgow breakfast event at Marks Hotel on 10 February. Derek explained how the compounding effect can be applied to business. By implementing some of the hundreds of strategies offered by Action Coach in the key areas of increasing leads, customers and average spend by 10% a company’s profits can be increased by over 60%. Derek also pointed out that success in business is not dependent on the economy, but on your business philosophy and strategies.
Romina Vessella presents Agel nutritional and health products
Romina Vessella, personal trainer and latin dancer, has recently started promoting Agel products. romina explains, “it has be proven that suspending the supplements in a gel makes them more effective and easy to consume. In addition to wellness they can help with aches and pains. There is also a range of skin care products”. The products can be ordered via Agel’s website.
Steve Brown explains more about Pickled Green, Edinburgh
Pickled Green opened in Rose Street, Edinburgh in November 2009. One of the partners in the business, Steve Brown, explains in the video the background to the new restaurant and deli. Steve is keen to point out that Pickled Green are focused on running the business in an ethical manner, for example, they send zero waste to landfill, have no gas power in the kitchen and use fresh seasonal ingredients in their dishes. The restaurant will be the venue for two 6 Degrees Networking evening events on Tuesday 11 May 2010 and Tuesday 13 July 2010, both events start at 17.30 for 18.00 and finish at around 20.00.
Podcast no. 4 of 4 on email marketing by Cubic Design
In these four podcasts, Stephen Ng from Cubic Design gives advice on how to make the most of email marketing campaigns. This podcast was recorded on 4 November 2009 at the Corinthian, Glasgow. You can view YouTube version of this presentation here.
In part one, Stephen explains how the AIDA (Attention Interest Desire Action) marketing principle can be applied to email marketing. Listen to part one here.
In part two, Stephen offers advice and techniques for getting your email passed spam filters. Listen to part two here.
In part three, Stephen discusses how to approach the design and creative elements of your email campaign. Listen to part three here.
In part four, Stephen answers questions from the guests.
Podcast: Play in new window | Download
Podcast no. 3 of 4 on email marketing by Cubic Design
In these four podcasts, Stephen Ng from Cubic Design gives advice on how to make the most of email marketing campaigns. This podcast was recorded on 4 November 2009 at the Corinthian, Glasgow. You can view YouTube version of this presentation here.
In part one, Stephen explains how the AIDA (Attention Interest Desire Action) marketing principle can be applied to email marketing. Listen to part one here.
In part two, Stephen offers advice and techniques for getting your email passed spam filters. Listen to part two here.
In part three, Stephen discusses how to approach the design and creative elements of your email campaign.
In part four, Stephen answers questions from the guests. Listen to part three here.
Podcast: Play in new window | Download
Podcast no. 2 of 4 on email marketing by Cubic Design
Podcast: Play in new window | Download
Podcast no. 1 of 4 on email marketing by Cubic Design
In these four podcasts, Stephen Ng from Cubic Design gives advice on how to make the most of email marketing campaigns. This podcast was recorded on 4 November 2009 at the Corinthian, Glasgow. You can view YouTube version of this presentation here.
In part one, Stephen explains how the AIDA (Attention Interest Desire Action) marketing principle can be applied to email marketing.
In part two, Stephen offers advice and techniques for getting your email passed spam filters. Listen to part two here.
In part three, Stephen discusses how to approach the design and creative elements of your email campaign. Listen to part three here.
In part four, Stephen answers questions from the guests. Listen to part four here. Listen to part four here.
Podcast: Play in new window | Download
Do’s and don’ts for increasing your website’s ranking on Google
At our breakfast event on the 8 December 2009, Martin Jordan from Equator, Glasgow offered his top ten do’s and don’ts for increasing your website’s ranking on Google and other search engines. This list is by no means comprehensive, as Martin points out, there are over a hundred things you can do to improve the Search Engine Optimisation (SEO) of your website. For some companies it would be recommended to hire an experienced agency like Equator to do this for you.
- It’s better to point multiple URLs for your business at one website (eg. www.website.com, www.website.co.uk, www.website.net)
- Use Flash with moderation
- Use the browser’s title area to describe the page content
- Avoid complex and numerical web addresses
- Make the website navigation search engine friendly
- Target your site at a specific market. Don’t be too general, eg. hotels, cars, clothes, etc.
- Search Engine Optimisation (SEO) should be considered at every stage
- Avoid SEO ‘tricks’ – Google will blacklist you
- Use Google’s free online web tools to improve your site
- Use Google’s free analytics for statistics and data
Part one
Part two
Gerry Mulvenna explains to how maximise your mobile broadband
At the Business Grapevine event on the 26 November 2009, Gerry Mulvenna from MovingWiFi demonstated how to make the most of mobile broadband. While laptop internet connection devices (dongles) supplied by mobile phone networks work well most of the time, using an additional mobile router will give you a better connection and will allow you to connect to other mobile phone/internet networks. You can also create your own WiFi hotspot, thereby allowing other users to connect to your network. Gerry points out that OFCOM now provide mobile phone mast locations on their website. For more information and to purchase this product visit MovingWiFi.
Part 1
Part 2
Chard Gibson from SECAura demonstrates an internet based phone system
Chard Gibson from SECAura demonstrates an exciting new phone system which integrates your computer with you phone. The system can behave like a traditional internal ‘box on the wall’ phone system without being tied to one location. An IP phone is simply plugged into a broadband socket anywhere while retaining the geographic number(s) associated with it so that it is possible to have a presence in another location (home or abroad). Satellite offices, home workers, shop chains and even overseas offices can be integrated into a single system. The tool bar for your PC installs on internet explorer and Microsoft outlook to control the flow of calls, for example setting “in office busy” (one click on the tool bar) will send all incoming calls to voicemail or divert to another number except if the caller is an important client. All this without the capital cost of installing a phone system in your office and installing more phone lines, calls are significantly cheaper too! This demonstration was recorded at our Business Grapevine event on the 26 November 2009 at La Cantina, Leith, Edinburgh.
Part one
Part two